Today we started selling a new t-shirt referencing a joke John made a few days ago in his vlogbrothers video, and one that the nerdfighters picked up right away. Because this joke has "gone viral", and many people asked for it in the comments section, we wanted to get a t-shirt out asap for it.
Rather than print a set number of shirts up front and wait two weeks for them to be shipped to me, we decided to leave the shirt up for sale for 48 hours. At the end of the 48 hours, we'll take the shirts down and then print however many shirts are ordered.
This is a bit different from how we did it the first time (having a limited print run and selling until we sold out).
There are a few positives and negatives to both.
Printing a set number of shirts up front and selling them when they're ready means they ship immediately. But when we printed 200 shirts, they sold out in 6 hours. So a lot of people who wanted them couldn't buy them.
Allowing orders for 48 hours and then printing whatever is ordered ensures everyone who wants one gets one. But it also means we have to make you guys wait two weeks before I can start shipping them. To help with this wait, I had the idea to include an immediate download of a Chewie for Prez song, which John and Hank both thought was a good idea.
Due to printing costs and the non-infinite room available at my house, we can't keep five sizes of shirts in continuous stock.
So, which option do you prefer for future t-shirt designs?