Hey again - you'll notice I listed the last post as '1 of 3', and this is '2 of 3'. There are three things I wanted to debate with you guys, the last will come tomorrow, but today is CD shipping time.
I think DFTBA do really well in shipping. We have a good ship rate and we ship anywhere there's an address. My only problem is on release days for new albums.
When Chameleon Circuit came out, we decided that the day of release would be June 1st. Alan made it clear from the beginning that this didn't mean you'd get your CDs on June 1st, but that they would start shipping on June 1st.
Nonetheless, there was obvious confusion, since I was touting 'June 1st June 1st!' in all the videos I made. June 1st wasn't the exciting day for people. People didn't say they couldn't wait for June 1st, cos that wasn't the day they got their CDs. Basically, we were all celebrating the day Alan went to the post office. June 3rd or 4th or 5th was the day WE got excited.
On professional platforms like Amazon, a pre-order of a product is valuable because it guarantees that you will be able to secure yourself a copy on the day of release. On DFTBA, I feel it's somewhat undervalued because it just means that you get it as soon as possible.
With this in mind, I've asked Alan to ship my first album 'Parrot Stories' a little differently. The release date for the CD is October 1st (Charlieissocoollike's birthday, coincidentally) so I asked Alan to start shipping pre-orders on September 28th. That way we can say "PRE-ORDER NOW TO GET IT BY RELEASE DATE!" and the date of October 1st will actually mean something - as well as being the day I make my big "AHH ALBUM OUT TODAY ARJGHEJGDT" video, it'll also be the day that hundreds of people all get my CD at the same time and open it and twitter and make videos, and it'll create this really exciting buzz around the product. (Unless they buy it on iTunes - re: earlier post.)
Do you think this works? Do you think having a big release day is better? Let me know what you think of this idea and if you think we should do this with other releases in the future.
Comment as always :D
PS: Thanks for all the comments yesterday. People were quite split, but the people who appreciated having good products definitely seemed to prefer jewels, apart from the breakability factor. Someone suggested that every DFTBA CD page should say on it what kind of packaging it is, which is a GREAT idea. Also, someone said that the way I wrote the blog having a 'dig' at other artists was unfair, but I didn't mention people by name or say "they make crappy cheap CDs", and I thought the direct approach was the best way to make my point, since it'd be the most effective way of opening discussion.